Why Website Localization Is of Utmost Importance
In the case of China, to localize an existing website
requires understanding cultural differences and technical
issues that are not common in the western market.
For instance, web design trends in China differ in many
ways when compared to the West and this requires a diverse
user interface (UI) and user experience (UX). The
marketing approach is different also and this will affect
the way you present your product and the marketing
channels you will use.
Moreover, the internet in China is controlled by the
government and many resources like Google, for example,
are not available in the country. This affects the
technical side of your website which will need to be
adapted and optimized to rank in China.
Without a doubt, Chinese web localization requires
professionals who have a good grasp of the local culture,
Chinese consumer behavior, and technical issues that are
related to the local internet environment.